Akaaro SS 14
February 22, 2014
Aakaro by Gaurav Jai Gupta
Akaaro which
means A in Sanskrit, is best known for its rich Indian Textile. Gaurav tries to
beat the stereotyping of crafts and craft oriented fashion and creates modern yet wearable
designs. Gaurav prefers to make his own textile and makes products out of it
whereas mostly designers source ready-made fabrics. Making his own textile
provides, him the advantage of getting yarns dyed in specific colours and
experiment with different kind of weaving. Often designers lose their track while
using Indian craft to create modern looks, which is not a problem with Akaakro.
The brand tries to keep the essence of the craft with a very global approach.
Akaaro’s
spring-summer 2014 collection called “Mod-Rate” is inspired from a Nun painting
by Hans Memling. This collection is a strong depiction of what Gaurav does the
best, interesting interplay of textiles. He plays with dyed yarn and weaves
them in the interplay of weft and warp yarns.
Thank You!
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